The Ident project for Exeter was to create a short 30 second animatic to celebrate the 10th aniversary of the festival,I had an idea initialy about a cuckoo clock and this was developed within our group into something that would encorporate many different techniques in animation and some motifs that would allude to the 10th aniversary and the Phoenix building itself, hopefully it will apeal to the Exeter audience who are described as being "a funny bunch". I story-boarded the scenes and produced some Concept designs to help communicate the idea. When it came to the animatic the first scene didnt work for me, it was a dolly in to the round window from the establishing shot, while this allowed the audience to see the various mechanical trumpets and such come out it also meant that the Egg on top which was to slowly rotate and desend became lost and obscure. I decided that a cut to the top of the tower (when we see the egg descend) was needed, then a pan down the tower and zoom through the window. we lose the trumpets but seeing the egg travel down inside the tower is more important. Rosie put the boards together in after-effects and it bagan to come together. Having the cogs move around and floor boards and the little wooden ducks really helped sell the idea, I dont think still images would have done it. Mike did some work on the sound track, the original idea was to have a slow build up of sounds based on the initail "tick tock" sound but this did'nt happen. I think trying to find the right sound effects took longer then expected.