The first run of ideas fearured a series of windows in an apartment where the blinds would come down as a cat walks past and the letters are printed on the blinds, also a reel of film from a projector. We eventually settled on turning the logo into 4 seperate characters which we developed along with some background ideas. i wanted to try somthing abstract and looked at Picasso and Miro for inspiration for some reason the ocean kept poping up as a theme.
The animatic was produced and it became clear that our original idea was'nt going to work in the time alloted. it was scrapped and we went for somthing a lot simpler that works as just as well.
I thought it would be good to try a bit of stop motion regarding the characters but this was a little over ambitious, as the project developed the simplest designs prevailed and seemed to work best against the busy backdrop.
The sound track was recorded by my freind rob, an amazing gargeling talent and Rosie did her thing in bringing in the other audio and making it all fit in to place, All the animated elements are their but many were not used in the final as it becomes really crowded. amazing how fast ten seconds seems when your not thinking about it.
we kept elements to a bare minimum and had enough time to sort out the pre production side of things. I have posted a few concepts of the characters above which were rejected in favour of simpler designs soon to be posted!