Sunday 8 March 2009

I've had a while now to reflect on the last project- Animated Exeter Ident.
Overall my feelings are that it could have been a lot better If more care had been taken.
Bad organisation and communication were the key factors that caused things to go tits up.

A quick summary of other factors;
- People loosing interest, perhaps they felt excluded, they hadn't been given enough to do that what they were doing was either menial or grunt work, as a result they didn't care about the work they were doing. I also have extreme difficulty working on things my heart isn't in. but I also can't help feeling let down by tutors and students.
-A smaller team would have helped sort this out as is admitted by the tutors, and then would have freed more people to become involved in another project.
-More pre-production work could have been done, but am still not sure if this would have helped.I took a shotgun approach from the outset, part of my process of developing the look was piecing together other work and seeing what would gel and complement other work, I would then act as a kind of filter and try to fuse the styles so that they worked as a cohesive whole. I don't think people got that and probably thought I was all over the shop with the direction.
They thought I was continually dissatisfied or taking over and changing the work that they had done. sometimes you just need to see it in front of you to know if it works!
The original design aesthetic and research bible fell by the wayside and I let go of the rein's as we careered over shit creek. I have recently discovered this situation is referred to in the industry as a fishing trip!
having said that the emerging result turned out to be far more interesting and "right" for Exeter then what would have been had the style guide been followed, so chaos rules supreme.
Editing was sloppy at best, shots that we had didn't allow breathing space either side and a whole scene of the Zoetrope lowering just vanished which was very important in the flow of the piece.
The music score was fantastic but too long and proved difficult to sync up with the visuals, the sound track is 5 seconds in at the beginning of the animation.
We did the best we could do with the material.
The final animation was apparently well received by the event organisers, so much so that an offer of free tickets was retracted as soon as they got the goods!
being taken for a ride is something most student and newcomers to an industry will experience, it's a shame they felt they could exploit this.